In the last quarter of 2015 Discovery Communication, the American television group belonging to Discovery Holding Company, in partnership with Image Nation, Abu Dhabi Media’s film production subsidiary, will launch “Quest Arabiya”, a new free TV channel in Arabic. The channel will broadcast across the Middle East and North Africa and is primarily aimed at a male Arab audience aged 16 to 44, but its programmes could also appeal to the whole family. The main topics will be adventure, survival, cars, technology, wildlife, history, peoples and communities.
Sources: communiqué de presse Image Nation Abu Dhabi, variety.com, lettreaudiovisuel.com
