After the success of its first season, aired on Al Nahar, the reality TV programme “El Mashrou3” has found finance to launch a second season. In 2009 Anna Elliott, a young American woman, created the Bamyan Media Production Company to launch “El Mashrou3” (The Project). In the show young Egyptian entrepreneurs compete against each other – an innovative concept blending entertainment and education. The aim is to help young Egyptian entrepreneurs create and operate a business in a country where youth unemployment for 15-24 year olds is terribly high. The show has 13 episodes. The winner walks away with a cheque and technical support to set up his or her entrepreneurial project.
Sources : lefigaro.fr, irishtimes.com
