In partnership with Tunisia’s Ministry of Tourism, a German agency for international cooperation, GIZ, has launched the La Route Cinematographique or cinematographic journey. Initially planned for 2020, the project was finally announced on March 22nd this year.
![Route Cinématographique](https://mediterranee-audiovisuelle.com/wp-content/uploads/2022/04/route-cinematographique.jpg)
Also called “in the footsteps of cult films”, the project hopes to diversify Tunisia’s tourist offering by showing where famous American and British films were shot. The journey covers 9 regions and 12 sites, including the Roman site of Carthage, the Empire Studios at Latrach, the Medina at Kairouan and the Mghar Mosque. In a promotional video, GIZ shows these sites and the films made there: Star Wars, Indiana Jones, The English Patient and Monty Python: the life of Bryan. For Mohamed Moez Belhassine, Minister of Tourism, “The Cinematographic Route is a multi-destination package, promoting regional tourism and offering national and international tourists the opportunity to discover Tunisia differently.”
Created within the framework of an EU programme, this project is part of a “Promoting sustainable tourism” policy. The aim is to support the many different players already involved with tourists in those areas, whether in the agri-food sector, cultural heritage or tourism promotion, offering them financial assistance and training in marketing and commercial activities.
Sources : Africanmanager, Webmanagercenter