The television channel 2M announced an audience share of 36% during prime time on the first day of Ramadan. For the entire day it averaged 30%.
That first evening three of its flagship series were highly successful. Leading the way was the sitcom Mabrouk Elina, which attracted 12.2 million viewers. Then came Addam Al Machrouk and Charqui ou lgharbi, two series which attracted 10.5 million and 9.3 million viewers respectively.
A new series about Moroccan cultural heritage, Tourate Al Maghrib, was also a resounding success, attracting 4 million viewers.
2M also reported strong viewership online, with 7.2 million views across its various social platforms in 12 hours.
