Category: 2M

MOROCCO / Audiences increase for 2M

The private national Moroccan channel broke audience records during the first week of Ramadan. During the first day of the Islamic month of fasting, 2M obtained an average of 50.6% of audience share, even higher in the first half of the evening, at 61.6%. “The holy month’s first week ends exceptionally well for 2M, and …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/morocco-audiences-increase-for-2m/?lang=en

CYPRUS / The 17th Cyprus Film Days in full swing!

The Cypriot festival opened on April 12th, and runs until April 20th at the Rialto Cinema in Limassol and the Zena Palace Cinema in Nicosia. Co-organized by the Ministry of Education and Culture and the Rialto Cinema, Cyprus Film Days shows international and Cypriot feature films. The festival’s programming revolves around two main sections: “Glocal …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/cyprus-the-17th-cyprus-film-days-in-full-swing/?lang=en

MOROCCO / 2M launches “Africa Women Experts”, a digital platform for women

2M

On November 5th the “Parity and Diversity” committee of the Moroccan channel 2M announced the launch of the first digital platform for professional African women. Khadija Boujanoui, chair of the committee, said the ambition of this “constructive interaction platform [is] to create a dialogue between well-qualified women on the African continent,” adding that the goal …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/morocco-2m-launches-africa-women-experts-a-digital-platform-for-women/?lang=en

FRANCE / 11th training workshop for making TV news stories from archive material

Formation CMCA-INA

From September 17th to 24th the CMCA and INA Méditerranée ran the 11th training workshop for making TV news reports using archive material. Aimed at television journalists from companies who are members of the CMCA, this year’s session was set up in collaboration with Open Media Hub. Journalists from six countries (Algeria, Tunisia, Morocco, Jordan, …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/11th-training-workshop-for-making-tv-news-stories-from-archive-material/?lang=en

MOROCCO / 2M launches a competition to reward less sexist advertising

2M’s Parity and Diversity Committee is trying to reduce clichés and fight stereotypes. Since its creation in 2013 many projects promoting the status of women have been started. In 2015 a study day on the way women are perceived in Moroccan media highlighted the importance of advertising in the perpetuation of stereotypes. The committee then …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/morocco-2m-launches-a-competition-to-reward-less-sexist-advertising/?lang=en

MOROCCO / 2M receives an award for its initiative “Africawomenexperts.com”

2M’s “Parity and Diversity Committee” was created in 2013 to fight all forms of discrimination, including inequalities between women and men. In particular it created the web-site “Expertes.ma”, a database of women specialists in more than 150 fields. The web-site is primarily intended for journalists and media professionals who wish to increase the presence of …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/morocco-2m-receives-an-award-for-its-initiative-africawomenexperts-com/?lang=en

MOROCCO / Ratings success for 2M in January

The Moroccan Inter-professional Media Ratings Centre has published its first monthly report, the usual format being a weekly version. During the month of January, 29 million Moroccans (out of 35 million inhabitants) watched a Moroccan channel at least once, with an average viewing time of 3 hours and 39 minutes per day per person. The …

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Permanent link to this article: https://mediterranee-audiovisuelle.com/morocco-ratings-success-for-2m-in-january/?lang=en