SPAIN / Spanish content attracting an international market

Until a few years ago, Spain produced its television series mainly for domestic consumption. Today, more and more international broadcasters are looking for Spanish content – with a potential audience of 500 million people across the world.


The pioneer in this field is Mediapro, which in 2019 opened its own studio. Its arrival encouraged a new model of Spanish production. Laura Fernandez Espeso, Director of the Mediapro Studio, said: “There is a revolution in production ambition. Before, Spanish broadcasters commissioned 70-minute series for the family. Now the creators are following the market, thinking on a larger scale, with a view to launching into international markets.” The Mediapro Studio’s most frequent international partners are American companies.

On December 4th Tell Me Who I Am will air on Movistar Plus. Based on Julia Navarro’s novel of the same name, this series is co-produced by Telefónica and Telemundo International Studios (United States) in collaboration with DLO Producciones. This is Movistar’s first co-production with the United States, part of a three-year production agreement between the two groups. Tell Me Who I Am has been acquired by HBO Latin America and Forthnet Group (Greece and Cyprus), among other sales commitments.

Finally Inés of My Soul is a period drama adapted from Isabel Allende’s novel. Recently launched on RTVE’s 1, the series premiered on Amazon Prime Video this summer. It is a co-production between a Chilean broadcaster Chilevisión, the Spanish RTVE and Boomerang TV.

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