MOROCCO / Ratings success for 2M in January

The Moroccan Inter-professional Media Ratings Centre has published its first monthly report, the usual format being a weekly version. During the month of January, 29 million Moroccans (out of 35 million inhabitants) watched a Moroccan channel at least once, with an average viewing time of 3 hours and 39 minutes per day per person.

The largest audiences are for Turkish series, in particular the January 19^th episode of “Samihini”, with more than 8 million viewers  – 75% audience share. Then comes “Tamam Al Hayat”, with nearly 7 million viewers – 67.5% audience share. Finally in the top 3 the “Rachid show” has 6.5 million viewers – 63.7% audience share. These three programmes are all broadcast by 2M, which has the largest audience share over all.

In January 2018 2M achieved an average daily audience share of 35.4%, with slightly less during prime time: 33.3%. The National Broadcasting and Television Company only achieved 13.3% of the average audience share, of which 9.2% was for the Al Aoula channel.

Sources : Huffpost Maroc, Ciaumed