The Dubai International Content Market (DICM) has published a report showing how much the audiovisual sector has changed during Ramadan.
Entitled Ramadan 2026 – The Reinvention of MENA’s Content Economy, this report describes “a pivotal inflection point.” It says that “what was once a season dominated by broadcast television has transformed into a sophisticated multi-platform content ecosystem, reflecting profound changes in technology, viewer behaviour and monetisation strategies.”
It shows how viewing habits have evolved. 56% of viewers now prefer digital platforms. The report finds this trend even more pronounced in Egypt, where 90% of viewers watch their programmes both on television and via streaming.
Programme content has changed as well, with a significant increase in productions. This year 244 original series were produced by 17 Arab countries, 68% more than last year. Among the most-watched programmes, series remain by far the most popular. Again taking Egypt as an example, series account for 88% of viewers.
Sources: DICM, Broadcast Pro
