Italy / Rai keeps the broadcasting rights for the Coppa Italia

Rai TV, in competition with Mediaset, has managed to keep the broadcasting rights and live broadcast exclusivity for the Coppa Italia, the national football competition, for the period 2018-2021.

The Italian public broadcasting group will pay 35.5 million euros a year – a 60% increase over the previous period. Rai Chief Executive Mario Orfeo said the Coppa Italia is a high-profile television programme which has been a huge success in previous years. Rai will also broadcast the UEFA Champions League and Italy’s National Team matches, for which it has exclusivity until 2022.

Source: sportspromedia.com

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