The world of culture has been badly hit by the Covid-19 crisis. Many aspects of it have been weakened, particularly cinemas. And even though the lock-down has been eased in many countries, re-opening cinemas is not yet on the agenda.
In order to remedy this, several initiatives have been created in Italy. As from July 1st audiences will be able to enjoy films on the big screen, although to respect infection prevention guidelines the screenings will be held outdoors. This project is backed by the Associazione Nazionale Esercenti Cinema (ANEC) and the Associazione Nazionale Industrie Cinematografiche Audiovisive e Multimediali (ANICA). These two organisations have decided to build on an initiative created last summer, Moviement Village. The idea is to bring back to life 200 cinemas across Italy. In theory the screenings will be predominantly for films from the 2019/2020 season and unreleased films. The Italian Film Academy is helping the two Associazione set up this project.
On May 18th the MioCinema platform should make its debut. This streaming service wants to link its technology with cinema distribution. It wants to support cinemas by offering audiences the chance to see films which have been denied theatrical release because of the lock-down. Cinemas will charge a fee for each online viewing.
Once cinemas are open again, the platform will offer films which either are no longer available or which have been shown at festivals without finding a distributor. Lucky Red, the company promoting MioCinema, is collaborating with distributor Circuito Cinema, which claims 75 cinemas have joined the initiative, increasing, it hopes, to 100 by May 18th.
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