Croatia / Chris Marcich joins EFAD

On September 21st Chris Marcich, CEO of the Croatian Audiovisual Centre was elected to the board of the European Film Agency Directors association (EFAD).


EFAD members are government or government-associated public bodies in charge of national funding for the audiovisual sector. Each year they fund various projects totalling around three billion euros through subsidies and tax breaks. The Agencies’ mission is to show the diversity of local cultures and European communities.

As well as appointing Mr. Marcich, the members of EFAD met to discuss the implementation of aid for the film sector which has been hard hit this year. They asked the European institutions to ensure that the historic European Union recovery plan (Next Generation EU) will benefit the audiovisual sector in real terms. One of their first recommendations was that the MEDIA programme should be strengthened and its budget doubled.

Chris Marcich told the association that “The challenges are great and it’s up to us to ensure the future of the sector. It’s not just a question of financial resources, but also the legislative framework we have to follow. The special needs and interests of small member states are our priority.

In the coming weeks the Board of Directors will elect EFAD’s President and Vice-President.

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