On Thursday, April 23rd the CSA (Conseil Supérieur de l’Audiovisuel – France’s broadcasting watchdog) chose Delphine Ernotte Cunci to run France Télévisions for the next five years. She will take over from Rémy Pflimlin on August 22nd.
Until the appointment she was Executive Director at Orange, where she has spent her entire career. At 48, this graduate from the Ecole Centrale Paris, becomes the first woman to head the French public broadcaster.
Her plan for the company contains several new proposals: those leaving should not be replaced; wage moderation; the reaffirmation of each channel’s identity and an improvement of programmes (presumably without increasing budgets, proposing to group certain purchases with Radio France and INA). She plans to develop France 2, making it the group’s flagship channel. For France 3, “national news should become complementary to regional news,” while France 4 “must become the reference for the youth”. A digital channel providing 24-hour news may also be created, possibly being broadcast as well.
“Reaching a younger audience” will be the “fundamental objective of (her) presidency”. At the same time she wants “to make the French broadcaster an international champion” by developing exportable programmes.
Source : lemonde.fr
