Italy / Rai’s Board of Directors approves the business plan 2019-2021

Chaired by Marcello Foa, Rai’s Board of Directors met on March 6th. It reviewed and approved the 2019-2021 business plan, which focuses on programme content and the needs of users, while continuing to meet its service contract obligations.

Managing Director Fabrizio Salini briefed the Board of Directors and the Statutory Auditors on the outline of the plan, which focusses on the digitization of the media and the evolution both of the competition and the ways the public, especially the young public, uses the media.  All of which in the light of a modern interpretation of the public broadcaster’s role.

Among the plan’s objectives, the development of content designed specifically for digital platforms plus a Rai department or off-shoot for that content and the public’s expectations. With this in view, nine “content sectors” have been defined: prime time entertainment, daytime entertainment, cultural entertainment, drama, cinema and series, documentary, youth programme, new formats and digital themed programmes. Each sector will define the offer according to its own genre, optimizing resources according to the evolution of user demand and the needs of the different platforms, in accordance with the provisions of the service contract and the protection of the country’s cultural identity.

The channels will be supervised by the “Distribution Department”, which will be responsible for directing, coordinating and harmonizing the general programme schedules.

As stipulated in the service contract, the overall offer will be extended by a channel in English, with programming based on original productions, content from Rai’s archives, news programmes and Italian films with subtitles. This channel will be produced and distributed by Raicom.

The plan presents another institutional channel, to bring citizens and institutions closer together – promoting knowledge of each other through specific programming.

As part of this multiplatform strategy the role of radio will be strengthened, along with its offer, thanks to a better understanding of the target audience in order to improve the multimedia experience.

As for news, the plan maintains Rai’s key news programmes, strengthening the news base by creating a multi-platform editorial team integrating Rainews, rainews.it, TGR and Televideo.

The plan was approved with five votes in favour and two against.

RAI

Source: communiqué de presse de la Rai

https://www.rai.it/ufficiostampa/articoli/2019/03/Cda-Rai-Approvato-il-Piano-industriale-2019-2021–468bf6f7-3f7b-4c83-8c35-003f579fe5c7.html

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